Vice President of Marketing and Outreach, ISMIE Mutual Insurance Co. and Illinois State Medical Society
John Iwanski first joined the Illinois State Medical Society/ISMIE Mutual Insurance Company in February 2016 as Director of Marketing and Outreach. He was named an Associate Vice President in September 2016 and became a Vice President in September 2018.
Among his achievements, Iwanski says, first and foremost, it would be the development of an integrated marketing team that presently handles all of the organization’s print, digital, and live event marketing. He’s excited to have built a team that could expand visibility for the organization and help the company as it expanded into new markets, with new products and services. Says Iwanski: “While it’s been a lot of hard work, it’s supremely rewarding to see the achievements our team has put together in a very short time.”
Iwanski is also proud of helping to foster an environment to help ISMS/ISMIE transform its business. He explains: “We’re now using a customer relationship management (CRM) program to help us build relationships and develop new business opportunities. We’re integrating data and information to help us better identify and hone in on new business, and improving our analytics and measurement to help us incrementally improve our prospecting and business development processes over time.”
Ahead, Iwanski will continue to develop his marketing team and promote cross-departmental workgroups to “help us become more digitally savvy and engagement-focused. Data and analytics are transforming the medical professional liability market, and I’m excited about how we’re moving forward with integrating digital best practices, content, and presentation to help us grow leads, opportunities, and new business.”
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